Former Burnett Star Luciano Nardi Dreaming Big for His Independent Agency
After winning a stream of big clients for big networks and leading Fiat’s global creative effort for Leo Burnett, Luciano Nardi decided it was time to quit the big-agency safety net and go it alone.
His independent shop, Milan-based Kube Libre, came to the world’s attention in late January with an Italian version of Chryslers “Born of Fire (aka “Imported from Detroit”) 2011 Super Bowl spot.
In “Exported from Naples” for Fiat, Mr. Nardi created a two-minute commercial that showcased the car company’s Panda while also attempting to shore up Italy’s dismal reputation, highlighted by the eurozone crisis.
“Exported from Naples” also enhanced 3-year-old Kube Libre’s own reputation. “The visibility of the Panda campaign brought many calls from clients who want a person in front of them to speak with, not just a structure, not just another office,” Mr. Nardi said.
The spot’s high profile was particularly rewarding because Mr. Nardi wanted to work again with Fiat, whose business in Europe is mostly split between Leo Burnett and Italy’s biggest agency, Armando Testa.
 
 
 
